CHOOSING YOUR TIRES
Transcript
In our quest to discover the best technological advancements that can lead us to produce great tires, we announced a first for our industry, Goodyear's successful application of soybean oil and commercially available tires. Over the past few years Goodyear has worked closely with the United Soybean Board to develop soy-based technology that would add performance to tires. Following extensive experiments, lab testing, road testing, and more, we harnessed this new technology to begin using it in the new Assurance WeatherReady tire, a broadline tire that covers 77% of cars, SUVs, crossovers, pickups, and minivans. We discovered that soybean oil can improve the pliability of a tire at low temperatures, which improves the wet and winter traction. We also found that soybean oil mixes more easily with the rubber compounds, leading to reduced energy consumption, and therefore improving manufacturing efficiency. Our partnership with the United Soybean Board was vital to the success of this project.
Which Goodyear Tires Use Soybean Oil Today?
Four of Goodyear’s bestselling premium tires are manufactured with soybean oil:
- Goodyear Assurance® WeatherReady®
- Goodyear Assurance® ComfortDrive™
- Goodyear Eagle Exhilarate™
- Eagle® Enforcer All Weather™ (for use primarily by government/state issued vehicles)
Goodyear is continually developing new products and leveraging our soybean oil technology is an ongoing focus. We set a goal of fully eliminating our use of petroleum-based oils by 2040 and replacing it with soybean oil technology is one great way for us to help meet our target.