Our Business

Assurance Fuel Max Our principal business is the development, manufacture, distribution and sale of tires and related products and services worldwide. We manufacture and market numerous lines of rubber tires for:

  • automobiles
  • trucks
  • buses
  • aviation
  • motorcycles
  • earthmoving and mining equipment
  • industrial equipment, and
  • various other applications

In each case, our tires are offered for sale to vehicle manufacturers for mounting as original equipment (“OE”) and for replacement worldwide. We manufacture and sell tires under the Goodyear, Dunlop, Kelly, Fulda, Debica and Sava brands and various other Goodyear owned “house” brands, and the private-label brands of certain customers.

In certain geographic areas we also:

  • retread truck, aviation and off-the-road, or OTR, tires,
  • manufacture and sell farm tires
  • manufacture and sell tread rubber and other tire retreading materials,
  • provide automotive repair services and miscellaneous other products and services, and
  • manufacture and sell flaps for truck tires and other types of tires

Our principal products are new tires for most applications. Approximately 87.1% of our sales in 2008 were for new tires, which is consistent with 88.6% in both 2007 and 2006.

GoodyearDunlopKellySavaFulda